Sales Manager

Land-based engineer working on a tractor

The Sales Manager is in charge of a branch of a business or organisation, usually located away from the main office, where their direct manager may be based.

The role of the Sales Manager involves supervising staff. They are often expected to be committed to the expansion and success of the business and must ensure high levels of customer satisfaction.

Development of the organisation’s employees is a key part of the role, providing appropriate support and suitable training opportunities.

They are also expected to manage a budget, ensuring that funds are allocated appropriately and for the benefit of the wider organisation in order to meet its objectives.

Sales Managers are responsible for any of the following areas: commercial business, productivity, reporting, hiring and firing, marketing and advertising, and buying and selling. They coordinate with the head office and other branch locations, whether local or national.

A Sales Manager usually performs the following tasks:

  • Assessing sales reports
  • Drafting and executing market plans
  • Training
  • Mentoring
  • Mediating
  • Motivating employees
  • Adhering to regulations
  • Meeting targets and deadlines
  • Ensuring the company make profits
  • Budgeting
  • Enforcing safety measures.

Working Conditions

The Sales Manager is often expected to work at a distance from their direct manager, who may be based at the organisation’s head office.

The Sales Manager will work with other teams such as the parts and service teams.

Attending monthly management meetings and carrying out staff appraisals is an important part of the role.

Sales Managers have typical office hours but may work long shifts especially at busy time of the year so they can meet customer requirements.



Salaries vary with experience, qualifications and between companies, but here's a guide to what you can expect.

Starting salary:


Ending Salary:



Getting started

Employers are looking for people who:

  • may have worked in sales and gained further training and experience to enable them to progress to the role of Sales Manager.
  • Have a full driving licence

What experienced workers can do

  • Communicating with a range of people
  • Leading a team
  • Project management
  • Organising and managing people
  • Quality assurance
  • Liaising with customers to identify their requirements
  • Improving productivity
  • Manage an annual budget
  • Experience in the supervision and management of employees.

Personal qualities you should have

  • Good communication skills
  • Initiative
  • Be organised
  • Decisive
  • Able to make work on your own or within a team

Next steps

From sales manager the next step would be to director level or going self-employed.

Useful links

Agricultural Engineers Association

British Agricultural & Garden Machinery Association (BAGMA)

Institute of Agricultural Engineers

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Your next steps on the Land-based engineering sales career path

Sales Manager also appears on these career paths: